Interactive Video (or iVideo) is a technology which makes video content an interactive experience. Non-linear video gives the viewer the opportunity to interact with objects that are part of the video and access supplemental information. On demand, multimedia content is linked with related information. Interactive, time independent navigation opens new ways to experience video content.

How does it work?

iVideo offers the platform for realizing interactive and personalized multimedia content. Videos are linked to related information thus making time independent navigation possible. The linear character of traditional moving pictures and video formats are enhanced with non-linear video towards multiple ways of interaction. The user can navigate at any time through objects, which are contained in the video content such as TV programs and films. As soon as the viewer clicks on an object that interests them, supplemental interactive information or video is displayed. This can be any multimedia content (image, text, animation, video, pdf), websites, or alternative communication methods such as telephone, chat, email as well as Web 2.0, community and social media services, which can be shown on a time basis or in subject to the user.Non-linear video supplements the previous available technology of pre and post rolls, commercial breaks, product placement, and overlays. Videos become clickable using links to content and additional information which are brought up parallel to the existing moving pictures. Metadata describe the objects in the video as well as possible ways to interact with it.